okay so if you’re watching this video chances are you’re considering selling
0:03your home
0:03and if you like most sellers wanna sold quickly and ideally for the full asking
0:08price
0:08well this video isn’t necessarily about why you should use a realtor over
0:12selling your home by yourself
0:14just know that when you do choose a realtor on consumers choose Realtors
0:18idle impact them to the tune of forty four thousand dollars more
0:22so when you choose a realtor property sell for an average of forty four
0:25thousand dollars more
0:26as well a 68 days last then for sale by owner so get yourself a realtor
0:31now getting the most value possibly can out of your home it’s important know
0:35that
0:36consumers dictate the price of the homes not home sellers that’s a supply and
0:40demand it’s happening
0:41and most people think that you know they put in a granite countertop early dumb
0:4530 grand in the closet that they should get more for it
0:48that consumer necessarily more than value that there’s other factors I’ll
0:52stick with me
0:53a really good realtor will help the crime understand four very critical
0:57Almanza get their home sold quicker
0:59number one human psychology a home is a very emotional sale on people
1:06all people make their decisions based on emotion never logic
1:09we make a motion on the session vol we justify those emotional decision with
1:13logic cell
1:14you see price is a logical almond emotion is what
1:18UN your Realtor create together they will create the perception of the
1:22lifestyle that one will benefit from
1:25by living in your home so what that means
1:28is how your home is positioned the word must be very carefully chosen
1:33when listing the home just to give you a quick example
1:36a multi-year study was done by a guy named Paul England
1:39at the University of Guelph who studied via FactSet certain words and phrases
1:44have in-house descriptions
1:46and the results were published in The Wall Street Journal a few years ago
1:49we found were five typical phrases that Realtors mistakenly use in their homes
1:55description
1:56on the MLS that actually had a negative effect on the price
1:59when actually sold number one was motivated seller
2:04you never want to use those words using those words meant
2:07lower offers and more time on the market number two
2:11you don’t want to use the words goodbye goodbye to the human brain brain means
2:16less quality and also mean says who
2:19its associated with a cheap enough actually you don’t want to use
2:22the words good by number three you don’t want to use the word vacant making me
2:28tube and into the human brain to mean something could be wrong it means
2:32no sense emergency in creating urgency is the ultimate
2:36art form have a top producing real estate agent number four
2:40you don’t want to use the word repairs a definite don’t say
2:44lower offers and delays came when people use the word repairs
2:47and number five good location meant nothing but bad
2:52good location produce a negative sale price in additional time on market:
2:56urgency in imagery comes from creative thinking and writing for example
3:01this gorgeous kitchen includes a beautiful granite island surrounded by
3:05stainless steel appliances
3:07its open design creates ATP ultimate lifestyle
3:10and is perfect for entertaining gas Creative Writing mean something
3:15cell number two i wanna talk to you about the fact you just have to simply
3:19know the fax
3:20whatever home sold for you around you
3:24better in like this to yours so many people make the mistake amusing engines
3:28like Zelda find out the value of their home in these engines which are
3:31typically
3:32nearly tied to the county records are tax assessor’s office
3:35polling to a three-mile radius without considering the 23 miles
3:40can be the difference between a beautiful community and the rundown get
3:44out there’s no question that it’s
3:45absolutely critical that every professional Realtor performing really
3:49good compare a bill for your home
3:50I want to know the facts in a really good number here is by far the biggest
3:54mistake people make
3:56boosting up that number in thinking let’s give it a shot to see if we get a
4:00few biter price is a little higher than what this comp says
4:03ache and her right wrong and here’s why
4:07I’m gonna combine a little bit askew min psychology
4:10fact an urgency here now the first week in the second week in your list
4:16new listing your home is
4:17are the most important two weeks a time you can get them back
4:21people love popular they want what they think they can have
4:24and they are inherently drawn to activity and from a real say perspective
4:28the new kid on the block
4:30versus the home that’s been sitting around for a while means we better act
4:33fast because this one may not last for very long
4:36sober house its chances are you will not maximize the price of your home
4:40need to launch with excitement energy with a price that won’t get that house
4:45so quickly
4:45and that’s probably the best advice I can pass on to you but number three is
4:49also technology
4:51now with this in mind know that today
4:54over ninety percent of homes are sold when they begin on line by the consumer
4:59so
5:00when listening to a listing presentation from a realtor
5:03you want to pay close attention to the marketing plan to that realtor
5:07your snot see if you’re seeing a lot of print mail in traditional media
5:11or your you’re not see a good mix of offline and online marketing
5:15they may not be tech-savvy unit they’re not tech savvy
5:18they’re not getting your home the condom exposure that would need to get that
5:21home sold
5:22with the price that you wanna so I will work with the REALTOR that has not
5:26breached
5:27technology wanna be mindful that you don’t want to work with somebody just
5:30cuz they have the title
5:31realtor am Number Four is proper staging
5:34and this the last 1i want to cover with you I’ve attached my temps for proper
5:38stayed near your home things like having neutral colors
5:41at least one stainless steel appliance me class in three taken so you’re
5:46our stuff out your closet to create the illusion a more space
5:49just to mention a few go ahead and take a look the bottom line is this:
5:53selling your home is a serious business and need to be held by someone it takes
5:57their business serious
5:59if you’re open to an expert sell your home don’t attempt to do it on your own
6:03that will cost you big time
6:05and certainly don’t work with the REALTOR simply because again they have
6:08the word real to run their business card
6:10find someone that understands what I laid out for you here today
6:13we’ll be happy to help you of course our contact information below
6:17if you like a free one-on-one consultation or Fri no obligations and
6:21now sits on your property value a true comp
6:25please give us a call thanks for watching this video
6:28have a great day